• Vincent Longo Cosmetics began when top makeup artist Vincent Longo began mixing unique color blends in his kitchen out of sheer frustration with the limited palette provided by other cosmetics companies.

    From his roots at the Makeup Studio of Milano, Mr. Longo went on to work with such major designers as Giorgio Armani, Gianni Versace and Dolce & Gabbana. He designed signature makeup looks for top models, including Elle McPherson, Heidi Klum and Cindy Crawford.

    After his line of cosmetics was born in 1994, the cutting edge colors of Vincent Longo Cosmetics became sought after by celebrities around the globe.

    The vivid, long-wearing color of the line's Lip & Cheek Gel Stain in Liquid Kiss is perfect for everyday wear or to add a bold touch to an evening out. An anonymous Apothica customer says, this bright and feminine stain is "the best for lips; it stays all day!"

    When you begin with a perfectly flawless base like the one created by Water Canvas Crème-to-Powder Foundation, it's hard to go wrong. LBell, an Apothica customer, says, "Every time I wear it, I receive compliments on how good my skin looks."